YUSSIF ISMAIL

Consolidated over 10 internal operational tools into a unified platform, streamlining workflows for 900K+ collection and credit cases and 520K+ agent interactions across four emerging markets.

Expanded platform functionality into South Africa, delivering localized payment visibility and an NCR-ready Affordability Explainer tool that generated audit-logged evidence from underwriting data.

Resolved critical production defects by tracing a ledger discrepancy affecting 250K+ active loan accounts to its source, preventing potential data integrity issues and maintaining alert coverage.

Spearheaded the launch of a multi-channel Credit Bureau Clearance platform, replacing an ~800-request/month manual process, clearing 1,030 requests for 435 customers in the first week, and reducing average handling time by 5x.

Delivered 35+ features from 80+ research-validated ideas, managing the complete product lifecycle from discovery to post-launch iteration and monitoring.

Collaborated cross-functionally to define product success metrics, build KPI dashboards using SQL, Snowflake, and Superset, and translate agent/customer feedback into strategic roadmap decisions.

Conducted user research, analyzing 550 failed Uganda KYC images to identify UX issues versus fraud, and launched a Voice-of-Customer pipeline providing weekly product insights from app reviews, help desk, and social feedback.

Validated FidoBiz through comprehensive customer interviews, behavioral analysis, and product analytics, uncovering opportunities that directly informed a "More Money" feature, increasing its adoption by 300%.

Developed and owned the end-to-end product monetization strategy, crafting pricing and packaging models that translated customer problems into revenue-generating initiatives.

Led product discovery and user research with 40+ beta users, developing a prototype and integrating analytics, which eliminated 80% of steps in the MVP's happy path and significantly boosted user experience.

Improved test completion rates by 25% through A/B experiments validating external test flows, and conducted 17 usability tests to de-risk product direction prior to engineering.

Reduced user drop-off rates from 26% to 11% by systematically testing the B2C platform and identifying critical functionality errors.

Directed the development of a CV parsing and skill extraction system, structuring user data into actionable insights for a career matching engine and integrating with opportunity datasets.

Automated audit workflows using Microsoft SharePoint, enhancing real-time collaboration across 5+ teams and reducing document processing time by 60%.

Improved Ministry of Finance SME-GO loan application processing efficiency by 20% through a collaborative risk assessment that identified and mitigated 15 key risks in the loan lifecycle.

Evaluated over 3,600 grant applications for the Ghana Jobs & Skills Project, providing detailed assessment reports and recommendations that guided funding decisions.

Reduced internally generated funds fraud by 98% across 19 Business Advisory Centers by synthesizing audit interview findings into four actionable recommendations.

Facilitated the distribution of over $300K in funding to 2,000+ MSMEs, including women and persons with disabilities, contributing to a 30% average monthly revenue growth.

Streamlined recruitment processes, reducing onboarding and approval time by 40% for over 4,900 beneficiaries across multiple projects.

Managed B2B messaging platforms, including Txt Connect and Sevo Poll, enabling enterprise customers to acquire, engage, and monetize customers via SMS and USSD channels.

Reduced support queries for Txt Connect and Sevo Poll by 25% by refining user personas and journey maps and collaborating with engineering and design to simplify navigation.

Directed product discovery for three SMS/USSD platform products (Dealboxx, Sales Boxx, Healthy You), each achieving over 1,000 signups after iterative testing.

Secured 3 new Telco partnerships by designing client onboarding materials that demonstrated Simbrella Ghana's AI/ML credit scoring reduced loan default rates by 22%.

Redesigned the mCini online streaming platform based on call center feedback, improving user experience and driving subscription growth for African movie and TV content across Ghana, Sierra Leone, and Tanzania.

Executed a rebranding and go-to-market strategy, boosting brand recognition by 50% and increasing sales by 40%, generating $150K in additional revenue in FY2023.